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Hello from the forge

·278 words·2 mins

Tech Forge Rocks LLC is a small software company in Miami, Florida. We do two things: we build and operate our own SaaS products, and we take on the engineering work behind other people’s.

Those two halves feed each other. Running our own products in production means we live with every shortcut we take — the flaky deploy, the missing alert, the schema that seemed fine at the time. That experience is what we bring to client work, and it’s why we’d rather ship something small that stays up than something impressive that needs a babysitter.

What we’re building
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RedirRocks is the first product out of the forge. It lets anyone create smart redirect rules — by location, device, campaign, and more — without writing code or waiting on a deploy. It’s the kind of tool we kept wanting and kept not finding.

More will follow. We build what we wish existed, run it ourselves until it earns its keep, and only then ask anyone to pay for it.

What we do for clients
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Product engineering, cloud and platform work, data pipelines, and the practical automation that removes manual steps from a team’s week. Small engagements and long ones, but always with senior people doing the actual work — no handoff to a junior bench after the pitch.

What you’ll find here
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This blog is for the engineering notes: architecture decisions we’ve argued about, things that broke in production, and the occasional strong opinion about tooling. No content-marketing filler, and no posts written to hit a keyword.

If any of it is useful to you, or if you have something worth building, get in touch.